We help busy people organise fun and relaxing holidays in Morzine – starting with our collection of quality self-catered accommodation

Holidays are some of the best times of our lives – relaxing, having fun and making memories with your family or friends.

But, being the person who organises the holidays (especially ski holidays) can be stressful and frustrating. There are so many things to arrange – flights, accommodation, activities, food…

And there is so much rubbish self-catered holiday accommodation out there. How do you know what you’re booking is going to be any good?

About us ski 900

We've got your back

We understand that when you book your ski or summer holiday in Morzine you simply want high quality and good value accommodation – so that’s what we provide. Chalets and apartments that have been created for holidays with your loved ones in mind.

We also know that you don’t want more stress in your life. That’s why we use all our expertise, experience and local knowledge to help you arrange your perfect holiday in Morzine.

Once you arrive, our concierge service is like Goldilocks – not too much, but not too little. Most of the time you can relax in privacy, but we're here to help should you need us.

Ric charlotte pure morzine 680

In 2013, my wife Charlotte and I took over the running of our family business – Pure Morzine.

For over 50 years, our family has been providing holiday accommodation for tourists in Morzine. Charlotte’s grandparents started and ran the business for many years before passing it on to her parents. When we took the reins, we combined Charlotte’s local roots and knowledge of the business with my experience in the hospitality industry to reboot and bring the company into the modern era.

Of course, there are now many other holiday accommodation providers in our little Alpine town. Yet, we felt none of them offered the perfect blend of authenticity, quality, family-business-type-service and value.

Thankfully, we quickly found an audience of ski and summer holidaymakers who were looking for that same blend, and thanks to their support we’ve been able to thrive and bring our vision to more like-minded people like you.

Hopefully, we’ll see you soon.

– Ric and Charlotte

  • Awesome place, really clean, great location, Ric and Charlotte are so friendly and can't do enough for you. Will look forward to my next stay with them!

    – Matt B.


    Average rating on Google Reviews

Check out our self-catered chalets

Larger holiday accommodation in Morzine for 6 to 18 people.

The perfect place for large families or group of friends to relax after a day in the fresh mountain air.


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