What do you want from your holiday home? Because without sounding cocky, we think Apartment La Réserve 2 can probably provide it. If it’s all about being able to go car-free for the week, we’ve got that box ticked (although there’s private parking if you need it). You’re just two minutes from the Super Morzine lift for access to Avoriaz and the extensive Portes du Soleil area, and you can see the Pleney lift, a five-minute walk away, from your balcony.

That means that while everyone else is still on the ski bus heading back to their accommodation, you can be relaxing in one of Morzine’s best bars and restaurants, enjoying a vin chaud, or a beer, having already popped back to your apartment to stash your skis and leave your boots on the dryers.

If you want to make a night of it, and linger over fondue or steak in one of the restaurants, feel free, but if you fancy picking up some local cheese and charcuterie, as well as some bottles of the excellent Haute Savoie wine, you’ve not got far to carry it home.

Once back in the apartment, the fully-equipped kitchen will make light work of any food prep — and the clearing up too — thanks to a huge hob, double oven, microwave and dishwasher. The result? More time for you to take a drink onto the wraparound balcony and watch the sun set, or simply to curl up in front of the real log fire, with a Nespresso coffee, and some music on the Bluetooth speaker, or a Netflix film on the HDTV.

The three comfortable, en suite bedrooms — two with their own private balcony — have ample storage — although there’s a washing machine and tumble dryer if you prefer to pack light. Two can be configured as king-sized beds or twins, according to what suits your group best and the other is a fixed king size double. In addition, excellent glazing means that, even though you’re right in the centre of town, you won’t be disturbed by late night revellers.

If Apartment La Réserve 2 does tick all your holiday boxes but it’s not available the week you wanted, do take a look at Apartment La Réserve 3 which is in the same building and is decorated in the same elegant style and has very similar amenities and accommodation. And, if you want to make it a bigger trip with even more friends and family, it’s worth knowing that there are three La Réserve apartments on site, which can sleep a total of 16 people in all.